Build Your Product With Empathy For The User (VIDEO)

This recorded talk comes courtesy [The Founder Institute][1], where I am a mentor.

Many products fail to gain user adoption because they are built from the perspective of a technologist with unnecessary complexities. As I explain in the video below, it’s important to “make the main thing people do with your product as simple as possible” to attract users and give them a feeling of confidence.

In this talk from 2011’s San Francisco Founder Institute, I explain that you need to build products with empathy for the user to create something that resonates. I discuss minimalist design, how to make complex functionality discoverable, efficient product development, and user experience considerations.

Favorite Tweeted quotes about the video:

• “Don’t build a #product from the perspective of a technologist who knows whats possible” ([@MikeNiyo][2])
• “Write a few paragraphs of what the #ux should be before writing any code”  ([@roald][3])
• “Your job is to make an awesome user experience, not to please everybody” ([@founding][4])
• […and more feedback on twitter!][5]

[1]: http://fi.co/ [2]: https://twitter.com/#!/MikeNiyo/status/178938558701244416 [3]: https://twitter.com/#!/roald/status/178126920901328896 [4]: https://twitter.com/#!/founding/status/178427498076450817 [5]: https://twitter.com/#!/search/realtime/http%3A%2F%2Ffi.co%2Fposts%2F533